“Climate change” needs a repositioning in the public consciousness across community on earth.
A New Narrative Lens for Action
There are eight dimensions that provide a lens for central issues, providing a core framework to move otherwise inaccessible science to relatable, actionable content
A consistent, organizational narrative that captures their values, motivations, and essence as a way of influencing the culture around them.
Isn’t it time we put that concept to work for the most important resource we all have in common, the planet?
People-First Campaigns and Content Rooted in the Whole Earth
United under a messaging framework for consistency, grounded in research, and reshaping our perception of health wellbeing for the planet and ourselves.
ONE.
Utilize the best available science with partners such as the Potsdam Institute for Climate Change Research
two.
Filter narratives through the lens of Health & Wellbeing to make the science deeply personal
THREE.
Empower audiences to share their lived experiences in the context of sustainability
A Whole Earth Approach
Acting as a campaign in itself; the process is designed to not only engage agencies, industry and media, but the public. A campaign for all of us, involving all of us. A whole earth approach.
We are all in a scary, while transformative place in time. At the same time, a majority of fellow citizens across the world share this concern, and most importantly, across all Planetary Boundaries that regulates the stability and life-support on Earth, we have scalable solutions. And not only that, go sustainable, and you go as a winner, for health, jobs, economy, security and equity.
The EPIC Blueprint provides a science aligned narrative for the necessary and most attractive transformations to a better future for all
Director
Potsdam Institute for Climate Impact Research
Hi, I'm Aira.
I can help you understand why our planet matters.
No jargon. No guilt. No acronyms.
Just a clear connection between the planet
and anything that matters to you.
Finish the sentences below and we'll get started.
I can usually be found
I
DOWNLOAD THE BLUEPRINT
Legal Disclaimer: The information in this white paper has been published on the basis of publicly available information; internal information and other sources are believed to be true, but may not be verified independently and are for general guidance only.
While every effort is made to ensure the accuracy and completeness of information contained, the contributors herein assume no liability for any error, omission, or inaccuracy.