Introducing The
Most Important Brief
“Climate change” needs a repositioning in the public consciousness across community on earth.
Menu
“Climate change” needs a repositioning in the public consciousness across community on earth.
Isn’t it time we put that concept to work for the most important resource we all have in common, the planet?
United under a messaging framework for consistency, grounded in research, and reshaping our perception of wellbeing for the planet and ourselves.
A world-class creative council will develop a design system rigid enough to maintain consistent tone but flexibile enough to be integrated into any campaign or content.
Release the Most Important Brief to any brand or agency that wants to create a campaign using the system, and work with organizations to integrate into already existing content.
Coordinate campaigns through localized EPIC hubs to maximize cultural context, storytelling resonance, and behavioral change.
Acting as a campaign in itself; the process is designed to not only engage agencies, industry and media, but the public. A campaign for all of us, involving all of us. A whole earth approach.
