Changing Climate

Narratives through Health & Wellbeing

“Climate change” needs a repositioning in the public consciousness across community on earth.

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A New Narrative Lens for Action

There are eight dimensions that provide a lens for central issues, providing a core framework to move otherwise inaccessible science to relatable, actionable content

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We all recognize

iconic brands.

They all have one thing in common.

A consistent, organizational narrative that captures their values, motivations, and essence as a way of influencing the culture around them.

Isn’t it time we put that concept to work for the most important resource we all have in common, the planet?

People-First Campaigns and Content Rooted in the Whole Earth

United under a messaging framework for consistency, grounded in research, and reshaping our perception of health wellbeing for the planet and ourselves.

ONE.

Utilize the best available science with partners such as the Potsdam Institute for Climate Change Research

two.

Filter narratives through the lens of Health & Wellbeing to make the science deeply personal

THREE.

Empower audiences to share their lived experiences in the context of sustainability

A Whole Earth Approach

Acting as a campaign in itself; the process is designed to not only engage agencies, industry and media, but the public. A campaign for all of us, involving all of us. A whole earth approach.

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We are all in a scary, while transformative place in time. At the same time, a majority of fellow citizens across the world share this concern, and most importantly, across all Planetary Boundaries that regulates the stability and life-support on Earth, we have scalable solutions. And not only that, go sustainable, and you go as a winner, for health, jobs, economy, security and equity.

The EPIC Blueprint provides a science aligned narrative for the necessary and most attractive transformations to a better future for all

Johan Rockström

Director

Potsdam Institute for Climate Impact Research

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